novations.pet
The tag has a page
Scan the code on the back of a Novations tag and it opens that pet's page: their name, a number to call, and whatever else their owner wanted whoever finds them to know.
Found a dog wearing one?
Point a phone camera at the code on the back of the tag. You do not need an app and you do not need to type anything.
If the code will not read, email support@novationsengraving.com with the letters engraved under it and we will find the owner.
Want one?
The tags are engraved to order, and the page behind the code is free for as long as the tag lasts. No subscription, and nothing stops working if you forget about it.